Nokia Corporation (ADR)(NYSE:NOK) shares have more
than doubled since mid-July in a quiet and sustained rally that has been
overlooked in the frenzy around the Apple stock.
Long seen as an underperformer, the rally in Nokia’s shares
is a sure sign that activity in the company has picked up.
News about Nokia occupies as much space as Apple and
Samsung now and for all the right reasons. Nokia has a lot going for it now.
The Finnish handset maker is building around the
positive feedback that it received from its Lumia series and from its Nokia
Pureview. Though the phones did not set the market on fire, it helped the
company hold on to its market share and even led Apple's voice-based assistant,
Siri reply that Nokia Lumia was the best smartphone in the market.
On September 5, the company will be launching a couple
of smartphones on its Lumia platform, and running on Windows 8 operating
software.
Network carrier AT&T will continue with its
partnership with Nokia for selling its phones as a bundled offering with its
network. Joining the party is America's largest carrier Verizon, which wants to
reduce its dependence on Apple's iPhones and Google's Android devices.
Verizon wants to improve its margins by offering its
subscribers different phones, and Nokia's phones will provide Verizon with much
better margins than Apple's iPhone.
Nokia has a partnership with Sony Corp and Qualcomm
for offering indoor GPS services that helps people find location they are
searching for in crowded places such as malls, hospitals and other places.
Nokia is still the world's largest mobile handset
maker with a global market share of 28 percent, slightly ahead of closest rival
Samsung. Its feature phones, though a low margin business, still sell more in
terms of volumes especially in Asia.
It just has to get its act together now.
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